How to Focus Your Small Business Marketing
February 1, 2013
As a small business owner, it’s easy to feel like your marketing efforts are too scattered. While we may have a sound strategy regarding our product positioning and target customers, the number of marketing channels available can seem overwhelming, even when limited to digital marketing.
Alyssa Dver provides some excellent advice on how to focus your small business marketing efforts:
Rather than trying to tweet, blog, cold call, and do an email newsletter, focus on one well-thought out marketing program such as a blog or PR campaign. Then find as many ways to reuse the content as possible using tools or even interns to place the already created information into other relevant channels. In this way, you can “do” a lot of things but in essence, you are focused on the quality of one.